Creative Strategy for Ecom/DTC Brands

I find angles for your brand and turn them into briefs, hooks, and concepts ready for testing.

Creative strategist at CrownCards since September 30, 2026

$92,884spent on my ads
$35,736on my top ad alone ↓
201ads live on Meta, TikTok and Google
12of my briefs live

From the CrownCards ad dashboard, as of Nov 6, 2026.

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My top ad
Video · CrownCards · from my brief

A creator pulls a $99,999.98 Mew

$35,736spent on this one ad
1,210app installs on TikTok

A creator's real webcam reaction, cut to 22 seconds. A Pikachu slab lands first so the Mew feels bigger, then the price holds on screen as proof, and the free-pack code closes it.

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Case studies

Client work for CrownCards: the insight, the angle, the hooks, and what I changed after feedback.

CrownCards static ad: They thought it was a scam too, with App Store reviews
01 · Statics

"They thought it was a scam too."

The app's biggest objection, turned into the ad with skeptics' own reviews. Then rebuilt when "scam" was banned.

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A creator reacting as a $92,295 Mew ex PSA 10 lands in the CrownCards app
02 · Video

One creator, six briefs

A creator's real pack openings turned into a video series. Each ad keeps the proof and changes one thing.

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CrownCards static ad: F*CK BULK, your first pack is sweat free
03 · Statics

Change the offer first

My first live ads got no spend. I found the winning offer on the team dashboard and rebuilt the batch around it.

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What the client said
Discord message from Corto: I'm EXTREMELY impressed with your statics bro. You did an incredible job, and very quickly too. You completely intuitively understood what we were going for here. Textbook
Corto, CrownCards, reviews and approves every ad
Discord message from Corto: they're all quite varied too. Like I can tell you worked hard on these. As far as I'm concerned they're basically my exact vision for what the static brief for this was. You should be very proud of yourself
Corto, on a batch of statics
Discord message from the CrownCards team about the They thought it was a scam too static: really cool. Answers main objection that most users will have, and offers great social proof, and prominent offer, explained well
CrownCards team, on the "scam too" static
Briefs I wrote

Real briefs from client work, shortened. Each starts with why it should work.

Videos from my briefs

Finished ads the team's editors cut from briefs I wrote. Sound on.

Video brief · Reaction

The $99,999.98 Mew

A webcam reaction over a real $5,000 pack that turns into a Mew PSA 10. The reaction stops the scroll, the pull shows what the app is.

Video brief · Creator

“A million!”

Opens on a creator's real $1,064,942.51 balance, then shows how he got there, for Pokémon fans who have never heard of the app.

Statics I made

Click any static to see the whole set up close

Background

I've been writing copy for 3+ years. It started as free spec work for brands, then became a job at B3 Creative Solutions, an advertising agency, writing for clients in real estate, HVAC, event planning, and beauty. That work taught me what makes people buy.

Now I use that as a creative strategist: finding angles and writing briefs built to perform, not just look good.

Copy I've written

  • Ads
  • Emails
  • Scripts
  • Pages

Industries

  • Real estate
  • HVAC
  • Event planning
  • Beauty
What I Do

I cut down the guesswork by starting with research: what's already running in your market, what your customers keep saying, and how to turn that into your next batch of ads.

More concepts. More testing opportunities. More chances to find winning ads.