Static brief · CrownCards (client) · Oct 2026

The burned skeptic

One concept, ten statics. The person and the offer stay the same. The hook, the look and the card change in each ad. The thinking is in the case study.

PersonaRips on other apps, thinks they're all rigged, reads "is it legit" threads before spending

What stops them"It's a scam."

Proof they needOther skeptics, in their own words, saying it's real

AnglePeople sure it was a scam tried it, and their reviews say it's real

OfferFree pack with code LILPUMP, no deposit

FormatStatic, 4:5

CrownCards static ad: They thought it was a scam too, three App Store review cards next to a phone showing a PSA 10 Pikachu, a note reading Not a scam, code LILPUMP for a free pack — The lead ad from this brief.

01Rules for every ad

One offer line: FREE PACK · CODE LILPUMP · NO DEPOSIT.
Reviews word for word, typos included. No usernames or profile pictures.
No dollar amounts.
Slabs are what's in the packs, never a reviewer's pull.
No competitor names, no "guaranteed win".
Every ad looks different, so Meta doesn't group them as one ad.

Real brief written for CrownCards in October 2026, shortened. No performance numbers are shown.

All briefs Read the case study