Video brief · CrownCards (client) · Oct 2026
Zoro Story
A 25 to 30 second AI anime story for One Piece fans tired of pulling junk from sealed boxes.
Who's watchingOne Piece fans, 18+, who buy sealed boxes and keep pulling junk
AwarenessProblem aware: they know the pain, not the app
AngleStop gambling on boxes. Rip real packs on your phone and see the odds first
OfferFree pack worth up to $1,000 with code CROWN
FormatAI anime story, then real app footage, word-by-word captions, 1080 x 1920
Why this brief. CrownCards had just added One Piece packs and most fans didn't know. The story hooks them with a character they love living their exact problem. The real app footage is the proof.
01The idea
Zoro spends $50 on a booster box and pulls nothing good. He switches to CrownCards, rips One Piece packs on his phone and gets a real PSA 10 slab.
02Story shots
| Shot | What we see |
|---|---|
| A | Zoro slaps a $50 bill on a card shop counter |
| B | He tears open a box, junk cards spill out, he's angry |
| C | His empty wallet, one coin falls out |
| D | He grins at his phone |
| E | He opens a shipping box at his door, a glowing slab inside |
03Hooks
| Version | Voiceover | On screen |
|---|---|---|
| H1: the box | "Fifty bucks on a One Piece box... and all you got was bulk." | Shots A and B. "$50 ON A BOX..." |
| H2: the wallet | "You're one pack away from the card you want. Your wallet says no." | Shot C. "ONE PACK AWAY..." |
H1 leads with money already lost, H2 with the card they still want. The test shows which pulls harder.
04Script
| Beat | Voiceover | On screen |
|---|---|---|
| Hook | H1 or H2 | See above |
| 1 | "That's why One Piece collectors are ripping on CrownCards." | Shot D, then the app's One Piece packs |
| 2 | "Real One Piece packs, right on your phone." | App recording: the rip and the gold flip |
| 3 | "PSA 10 slabs included." | The real Jewelry Bonney PSA 10 slab |
| 4 | "See what every pack can pull before you rip." | The pack page, zoom on Max Pull |
| 5 | "Keep it in your vault, ship it home, or sell it back." | Shot E |
| End card | "Use code CROWN for a free pack worth up to a thousand bucks." | Logo, "FREE PACK WORTH UP TO $1,000", "USE CODE CROWN", store badges |
05Must-haves
- Real app footage only. No made-up screens, cards or numbers.
- Blur balances, "Buy for $..." buttons and the status bar.
- Never say "every card is graded", a buyback percentage, or anything about a deposit.
- Captions on every word. Keep text out of the top 14% and bottom 35%, where the app buttons sit.
- Works with the sound off.
- Send H1 first. Make H2 once it's approved, so body fixes happen once.
Real brief written for CrownCards in October 2026. Links and file names removed. No performance numbers are shown.