Video brief · CrownCards (client) · Oct 2026
Lil Pump One Piece
A 12 to 15 second ad that turns a celebrity reaction the brand already owned into the launch of a new category.
Who's watchingLil Pump's fans and One Piece fans, 18+, who think CrownCards is only Pokémon
AwarenessKnow the app, not the new packs
AngleOne Piece packs are now on CrownCards, and the hits are real
OfferFree pack with code LILPUMP
FormatCelebrity reaction with the phone screen replaced, 9:16 split frame
Why this brief. The brand had a video of Lil Pump ripping a Pokémon pack, and a new One Piece category nobody knew about. New celebrity footage costs money and weeks. Swapping what's on his phone for a real One Piece rip costs an editor an afternoon.
01The idea
Lil Pump rips a pack and loses it when the card turns gold. On his screen is a real CrownCards One Piece opening. Then the cards up close, then his code.
02How to build it
- Rebuild as 9:16: the One Piece recording on top, Lil Pump below.
- When he turns his phone to the camera, track the screen and put the gold card on it.
- Line up the rip, the gold and the slab with his reactions.
03Script
Caption bar the whole time: "ONE PIECE PACKS ARE NOW ON CROWNCARDS"
| Beat | Sound | On screen |
|---|---|---|
| Hook | His voice | The pack rips open as he covers his face. "IT'S GONNA BE A PURPLE OR GOLD" |
| 1 | "Hold on... gold!" then "Oh my god!" | The card turns gold, the slab lands, he screams. "GOLD!" / "OH MY GOD!" |
| 2 | Music | The Bonney PSA 10 slab, then Gear 5 Luffy |
| End card | Music | Logo, "FREE PACK WITH CODE LILPUMP", store badges |
04Must-haves
- Only real app footage on the screens.
- Mute every swear. Never caption a dollar amount he says.
- Lil Pump only. Cut before his friend comes in.
Real brief written for CrownCards in October 2026. Links and timestamps removed. No performance numbers are shown.